Gavin’s Gaily Gigest

Because few appropriate words begin with the letter “G”. The personal blog of Gavin Whenman

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Government Branding Cock Up

Thursday 24th April 2008 · 4 Comments

Tip for design types: When putting together a new logo, like say this for the Office of Government Commerce

ogc-normal

… Always check how it will look side on, especially if the logo is going to appear on mousemats and pens:

ogc-sideon

Hat-tip: Dizzy, Comment Central and The Register, where you can find out more about the extraordinary redesign.

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LibDig this!

Tags: incompetence



4 responses so far ↓

  • 1 Richard Holloway // Apr 24, 2008 at 12:04 pm

    That is awesome…
    I wonder how much the mousemats will go for on eBay? I want one.

  • 2 Alex // Apr 24, 2008 at 2:27 pm

    Remarkable.

  • 3 amphibious // Apr 28, 2008 at 3:08 pm

    Of course it might be deliberate, given the one handed proclivities of branding types.

  • 4 Britblog roundup #167 « Amused Cynicism // Apr 29, 2008 at 12:17 am

    [...] Whenman writes about the OGC’s striking new logo. Personally I think the agency who designed it are a bunch of [...]

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